Sony and Honda’s announcement that their alliance to produce electric vehicles will see the creation of an independent company with a new brand typifies the challenges the Japanese motor industry faces in transitioning away from petrol and diesel vehicles. A world beater that created its own management philosophy has been living in a comfort zone it is reluctant to step out of. When the major automotive companies and 30 governments announced, in November 2021, a commitment to abandon gasoline and diesel vehicles by 2035 in their main markets and by 2040 worldwide, Toyota, along with Volkswagen and Nissan-Renault, were absent, as were the United States, China and Japan. Click to read more in article by professor Enrique Dans from the IE Business School from Spain.
